If you got it, Flaunt it!

 Day 3

Okay, to get my juices flowing, along with writing, I have also started reading. Some regular news from insidefmcg.com.au.

Well, I do read but since I specialize in FMCG, it made sense to subscribe to some regular news (brilliant!!, right?). 

Anyways, I read an article yesterday that gave me an idea for a research piece.

So, apparently, food fraud is $50 billion - a - year - global - problem. Of which Australia contributes to $3 billion. Did not expect that, honestly.

So a little more research told me that if the food is Australia Made (i.e. ingredients and everything), then its subject to Australian rules and regulations. So better control and hence, AU made products can be better relied upon. 

Now, I have done a lot of work for clients trying to understand how important is for people that what they buy is AU made. I mean, its not like its easy to produce in Australia. Its quite expensive for countries.

Once Covid struck, there was a clear increase in demand for AU made products. People wanted to support Australian farmers. Which is understandable. And hence, a lot of companies moved to AU production. 

But at the same time, given the price difference (AU vs non AU), these feelings would come and go. You know, patriotism comes at a cost!

However, none of the companies said 'Buy Australia Made because you can trust it. Fight against food fraud' etc etc.

Given the extensive amount of food fraud, I for one would want to buy my meats AU sourced and many other products.

So now, I am building a case for companies to change their communication and 'SELL' AU made the right way, rather than just putting a sticker on the pack.

If you are putting money in it, FLAUNT IT RIGHT!

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