To Automate or No(automate)

 Day 2


So, I have created a product. A research tool that helps companies evaluate their ideas/ innovations/ concepts. 

And by evaluate, I mean test with consumers to see how well they are being accepted - If they are desirable.

Now, there is nothing new about this product (well, the reason I write this blog is to be honest here, so...yeah). There are tonnes of other such products in the market - all companies have their models to do idea testing. 

Believe me, its not difficult to build a model. You just need a reasoning behind it. There are so many theories flying across. Pick the one that you feel is the best, and build a product.

But it takes time to turn around a project. Analysing and understanding the data.

However, there are lots of tech products that can turn around a project in a matter of hours! Of course, the quality of not the same. Its basic level reporting. But apparently, they are enough to take multi-million dollar decisions on.-

So, should I automate the product? Standardise questions, standardise reporting, standardise everything. Make it super fast.

Or semi automate? 

Automation is not in my hands. As we have established, I don't understand technology. Even when you understand it, its not an easy path creating something. 

Lets discuss...


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